About
Moishe Kaufman
Chief Marketing Officer, Treetop ABA
I started building at fourteen, knocking on doors and running Google Ads for local businesses. At twenty-four, I'm CMO at Treetop ABA, a PE-backed autism therapy platform operating across eleven states. The thread through everything in between, crypto, fintech, healthcare, is the same: find a broken system, understand it, build something better.
The path
Youngest of eight in a religious family. Growing up watching seven older siblings figure out their lives before you get a chance to figure out yours does something to you. For me, it created a need to prove something. It also taught me to watch. To recognize patterns in other people's decisions before making my own.
I fell into crypto at sixteen. By nineteen I was Head of Media and Marketing at NFTzilla, a blockchain news company. Living in Israel, traveling across Europe, speaking at conferences around the world. At twenty I co-founded NFTuence, a marketing agency serving companies in Web3, crypto, and NFTs. I worked in fintech, built go-to-market strategies for blockchain startups. These were real companies with real users and real revenue.
The market crashed. The skills didn't. Go-to-market strategy, community building, performance marketing, the ability to ship fast under pressure. No market crash can take those from you.
At twenty-two I moved into healthcare. I joined Brighter Strides ABA as Director of Marketing. Built the marketing function from the ground up, hired the team, replaced the vendors, launched two new states. CMO in eight months. Fourteen states by the time I moved on. From there, a PE-backed venture that had acquired three separate ABA therapy companies. Three brands, three websites, three of everything, and none of it connected. I rebuilt the marketing org, consolidated all three brands under one roof, and launched new markets.
Full story: Why I Build and What Crypto Taught Me
What I do now
At Treetop ABA, I own patient acquisition, therapist recruitment marketing, and brand across eleven states. I design systems that make growth repeatable. Systems that work whether I'm in the room or not.
On the side, I build AI agent infrastructure. Not custom GPTs, not Claude Code wrappers, not no-code app builders. Actual infrastructure: persistent memory systems, context architecture, task orchestration across models and platforms. When the tool doesn't exist, I make the tool.
How I think
Systems, not campaigns. Flywheels, not funnels. I'd rather spend a month building infrastructure that compounds than run a campaign that works once. Speed and quality aren't opposites. They're both functions of clarity.