Now
Building systems
that outlast me.
Right now that means Treetop ABA. PE-backed, eleven states. I own patient acquisition, therapist recruitment marketing, and brand across every market we operate in.
Before this: crypto, fintech, media, agency. Different industries, same problem every time. Fragmented channels, no system, growth that depends on whoever happens to be in the room. I fix that.
I think in flywheels. Every input feeds the next output. That's how you scale without adding headcount.
How I Got Here
Started building at 14.
Knocked on doors offering free Google Ads for 90 days. One client out of three stayed. That was enough.
Fell down the crypto rabbit hole. Studying blockchain, reading whitepapers, learning why this technology mattered.
Got into AI. Started a consulting and media firm.
Joined NFTzilla as Head of Media and Marketing. Grew a Twitter account from zero to ten thousand in 90 days. Launched a podcast. Got on stages.
Co-founded NFTuence, a Web3 marketing agency. Traveling, speaking at conferences, connecting creators with brands. Then stepped back on purpose. I wanted work that would outlast a news cycle.
Healthcare. Built marketing from scratch at an ABA therapy company. Hired the team, replaced the vendors, launched new states.
Left to join a PE-backed platform. Took over marketing for three ABA companies, consolidated them under one brand, and built the growth engine from scratch.
Building AI agent infrastructure on the side. Memory systems, context architecture, cross-model, cross-platform.
chadeth.app →What I Believe
Systems beat hustle every time.
Anyone can work hard. Very few build things that work without them in the room.
Gut first. Data second. System third.
That's the order. Learn it, trust it, stop fighting it.
Give away the real stuff for free.
Gatekeeping is for people who don't have more to give.
God is watching even when no one else is.
My ethical floor isn't my reputation or what's legal. It's something older than that.
See the end, then figure out the path.
Most people plan their way into hesitation. I'd rather move toward the outcome and sort the route out mid-flight.
What People Say
Working with Moishe at NFTuence was exceptional. He combines rare clarity of thought with deep integrity and ownership, turning ideas into reality with a level of precision and commitment that's hard to find.
Writing
All posts →Responsibility Is Freedom
Why extreme ownership isn't a burden. It's the only path to real authority, real control, and real freedom.
When the Tool Doesn't Exist, Build the Tool
Why I started building my own AI infrastructure instead of waiting for someone else to get it right.
God Is Watching When No One Else Is
Why having an ethical floor that isn't reputation or legality makes you a better builder.
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